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One of the biggest mistakes many people make, whether they are online marketers or businesses putting a site on the web, is they don’t do their keyword investigation first. Once you have identified a prospective target audience, it is then time to focus on the keywords that will generate the best traffic for the site. This is where a software program known as Market Samurai can make all the hard work very easy.

Keyword research is critical in maximizing traffic. You need to know what terms people are searching for online when looking to acquire products. There are many subtle differences as well with keywords. Singular terms can produce more searches and therefore traffic, than the plural of a term for example. It can be a good idea to ask friends and associates what they would type into Google to get some base ideas for keywords. If you are in business, you are often too close to pick some of the obscure queries some folk might use to find your product or service.

Detailed keyword research forms the basis of your online Search Engine Optimization  strategy. You should build your site based on the major keywords you decide to target. However, if you do your research thoroughly, you will be able to identify many other keywords that you can use to add additional content on your website. These keywords, whilst offering lower search volume, are known as the “long tail”. Research shows that 70% of all traffic to a website comes from the long tail and there are considerable benefits in focusing on this area to build content on your site.

For a start, keywords in the long tail will be less competitive and consequently you have an excellent chance of obtaining good rankings. As a result you can generate traffic to your site. Once on your site, visitors will have the chance to discover more about you and your business, perhaps even join your autoresponder.

Another thing that search engines love is fresh and unique content. Writing blog posts or articles on your site shows the search engines that the site is not stale. The more content on your site, the more internal links there are back to your home page and the more interesting visitors will find your site. As a consequence, you are establishing yourself as a leading authority in your niche.

The reality is that 70% of SEO is relatively basic. Following the basics of keyword research, fresh and unique content and good internal linking will do much to assist you rank better in the search engines. When you combine this with putting content out on the internet at large to gain backlinks, you are well on your way to decent rankings in the search engines.

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